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If you’re an avid coffee drinker you’ve likely heard the term “fair trade”
popping up a lot in recent years. It may be popular now, but Café Britt has
emphasized fair treatment of workers long before it was an international
Fair trade is far more than a label; it is an ideology that seeks to make
business practices just and profitable for all involved. The most basic step of
the Fair Trade movement is to ensure that fair prices are paid to the local
workers growing, harvesting and roasting the coffee beans.
The Fair Trade model helps build sustainable businesses and develop
relationships between coffee buyers and coffee growers, a model that Café
Britt has always embodied. We strive to honor the cultures that produce our
coffee beans and incorporate these cultures and farmers into our brand in
as many ways as possible.
At Cafe Britt we focus on partnership instead of hierarchy. We recognize
that everyone who contributes to our coffee—from growers, to roasters, to
office managers—is vital to our company’s culture and success.
This focus has led us to develop personal relationships with the farms we
buy beans from, and work with these farms and international Fair Trade
organizations to make sure we are compensating our employees well.
By buying Fair Trade coffee you make the decision to better the lives of
people around the world and help improve quality of life for the farmers
whose hard work and priceless knowledge allow you to enjoy your morning
cup of coffee. You can feel good about what you’re drinking knowing that
your money is helping to maintain this relationship.
Besides just being the right thing to do, our ethical stance leads us to build
personal relationships with these farms, and in turn, these farmers provide
us with the highest quality beans on the market.
Our commitment to Fair Trade is not a fad or a marketing technique, it
results from a deeply held conviction that doing business ethically is better
for everyone involved. By adhering to strict Fair Trade guidelines we improve
the lives of our workers at every level and provide a better coffee drinking
experience for our customers.
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