The process of a new product

The process of a new product

April 2009

The process of a new product

Creativity, along with communication, commitment and character are Cafe Britt's core values.

Here we are in the middle of the worst economic crisis of our lifetime, yet our creative staff is popping out really neat, new products. I love it.

Ideas for new products come from people in all walks of Britt life – our salespeople in the stores, the people who read customer e-mails in our mail-order department, the demo girls at supermarkets, family and friends.

Many of our new ideas come from people who work closely with specific products, such as Patricia at our chocolate factory and Carmen and Miguel at the roaster.

But ultimately, we channel all these suggestions to two people – Monica, who is responsible for turning an idea into a product, and Jenny, whose designs should be in the Louvre.

Our new stores at the Miami International Airport are selling products we’ve developed just for them.

Our Dark Chocolate-covered Orange candies celebrate Florida’s most famous fruit. A new White Chocolate-covered Lime candy is reminiscent of the classic flavor of key lime pie. The packaging for both products contains icons and images of Miami.

Our new Café Britt Fair Trade coffee made its debut in the Miami stores. This is to take advantage of the broad recognition that fair trade has in the U.S. market.

We’ve also introduced a new coffee, Sabor Cubano. It comes from Costa Rica’s same Fair Trade-certified coffee cooperatives, but this one is strong enough to hold its flavor, even when inundated with sugar, Cuban style.

New products aren’t limited to Miami. We’ve begun our first milk chocolate product – roasted coffee beans. Now these popular beans, which we call Chocobritt, come coated in your choice of dark, milk or white chocolate. And in February, we introduced two new Brittles--Hazelnut (addictive!!) and Almond to join our Macadamia Brittle.

Our latest pride and joy is our own Britt version of the classic Peruvian confection, chocotejas. These are pecans, prunes or other centers covered with a mixture of chocolate and sweetened condensed milk. Besides being deliciously sinful, they also have a beautiful package that looks like Peru.

Finally, our Britt Iced has really become the standard for cold coffee drinks. We partnered with Costa Rica’s dairy cooperative Dos Pinos to make an upscale product with a true coffee taste. I am proud that we have been able to create three flavors of ready to drink coffee that are cold brewed and mixed with UHT milk, so that they hold flavor without additives and can keep fresh without refrigeration. A diet version is in the works.

How cool is that, to be a place with all these creative people? And they’re thinking up new ideas, all the time.

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Guanacaste La Sierra Gourmet Coffee

Costa Rican Medium Roast La Sierra Guanacaste

Habitat Cariblanco Whole Bean Coffee

Costa Rican Medium Dark Habitat Cariblanco

Dark chocolate covered almond

Dark Chocolate Covered Almonds

Dark Chocolate Covered Cranberry

Dark Chocolate Covered Cranberry

Dark Chocolate Covered Banana

Dark Chocolate Covered Banana

Cafe Britt Chocolate Variety Pack

Chocolate Variety Pack 

Foldable Wood Chorreador

Foldable Chorreador

Dark chocolate covered orange

Dark Chocolate Covered Orange

Cafe Britt Mini Espresso Machine

Mini Espresso Machine

Habitat Blend Gourmet Coffee

Costa Rican Habitat Blend

Dark chocolate covered hazelnut

Dark Chocolate Covered Hazelnuts

Costa Rican Dark Roast Gourmet Coffee

Costa Rican Dark Roast

Costa Rican Tarrazu ground coffee

Costa Rican Tarrazu Montecielo

Fusion Blend Gourmet Coffee

Costa Rican Fusion


Costa Rican Organic


Costa Rican Fair Trade

Breakfast Blend Gourmet Coffee

Costa Rican Breakfast Blend


Costa Rican Poas Tierra Volcanica

Costa Rican tres rios ground coffee

Costa Rican Tres Rios Valdivia

Colombia Sierra Nevada Gourmet Coffee

Colombian Organic Sierra Nevada

Peruvian pachamama whole bean coffee

Peruvian Pachamama Organic

Britt Espresso Classic Capsules Box

Britt Espresso Classic Capsules

Britt Espresso Decaf Capsules Box

Britt Espresso Decaf Capsules

Britt Espresso Intense Capsules Box

Britt Espresso Intense Capsules

Britt Espresso Organic Capsules Box

Britt Espresso Organic Capsules

Cafe Britt Tarrazu Espresso Capsules

Britt Espresso Tarrazu Capsules


Costa Rican Medium Roast Guanacaste

Dark chocolate covered coffee beans

Dark Chocolate Covered Coffee Beans

Britt Espresso Boquete Capsules Box

Britt Espresso Boquete Espresso Capsules

Coffee candy chews

Coffee Candy Chews

Britt Espresso Antigua Capsules Box

Britt Espresso Antigua Espresso Capsules

Britt Espresso Valle Sagrada Capsules Box

Britt Espresso Valle Sagrado Espresso Capsules

Dark chocolate covered macadamia

Dark Chocolate Covered Macadamia

Dark chocolate covered coconut

Dark Chocolate Covered Coconut

White chocolate covered lime

White Chocolate Covered Lime

Milk chocolate covered coffee beans

Milk Chocolate Covered Coffee Beans

Dark chocolate covered cashew

Dark Chocolate Covered Cashew

Dark chocolate covered guava

Dark Chocolate Covered Guava


Costa Rican Espresso

White chocolate covered offee beans

White Chocolate Covered Coffee Beans


Dark Chocolate Covered Passion Fruit

Costa Rican Light Roast Gourmet Coffee

Costa Rican Light Roast

Dark chocolate covered pineapple

Dark Chocolate Covered Pineapple

Peruvian valle sagrado ground coffee

Peruvian Valle Sagrado

Britt chocolate creamy coffee filling

Dark Chocolate with Creamy Coffee Filling

Costa Rican Decaffeinated Gourmet Coffee

Costa Rican Decaffeinated

Costa Rican 2lb Whole Bean Coffee

Costa Rican Tarrazu 2 Lb

Britt chocolate creamy fruit filling

Dark Chocolate with Tropical Fruit Fillings

Costa Rican Dark Roast 2lbs Whole Bean Coffee

Costa Rican Dark Roast 2 Lb

Britt chocolate creamy nuts filling

Dark Chocolate with Creamy Nut Filling

Britt chocolate creamy dulce de leche filling

Dark Chocolate with Creamy Dulce de Leche Filling

Espresso whole bean 2lb

Costa Rican Espresso 2 Lb

Colombian Dark Roast Gourmet Coffee

Colombian Dark Roast

Costa Rican Decaffeinated 2lb Whole Bean

Costa Rican Decaffeinated 2 Lb

Mint Sweet Gourmet Cocoa

Gourmet Mint Hot Cocoa

Colombian Narino ground coffee

Colombian Narino Volcanico

Salted macadamia nuts

Salted Macadamia Nuts

Colombian Light Roast Gourmet Coffee

Colombian Light Roast

Colombian Pitalito Lamboyano ground coffee

Colombian Pitalito Laboyano

Classic Sweet Gourmet Cocoa

Gourmet Hot Cocoa

Macadamia brittle

Macadamia Brittle

Colombian Quimbaya ground coffee

Colombian Quimbaya

Unsalted cashew nuts

Unsalted Cashew

Almond Brittle Candy

Almond Brittle

Unsalted macadamia nuts

Unsalted Macadamia

Peruvian Dark Roast Gourmet Coffee

Peruvian Dark Roast

2 cup french press

2 Cup French Press

4 cup french press

4 Cup French Press


Jugando con Mariposas Cup Set

Cafe Britt Insulated Tumbler

Café Britt Insulated Travel Mug

Cafe Britt Cappuccino Cup Set

Cafe Britt Cup Set

Costa Rica Aerea (Costa Rica from above)

Costa Rica From Above

The Coffee Cook Book

The Coffee Cookbook

Costa Rica Cocina y Tradition (Cuisina and Tradittion)

Cuisine and Traditions


Tierra Viva Costa Rica Volcanoes Book

Costa Rica Pura Vida Book

Costa Rica Pura Vida Book

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