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Café Britt now has operations in seven countries and employs over 900 people. A corporation we are. Corporate we’re not. If we had manuals and a central marketing department that dictated the every move of every one of our operations, we’d lose our soul.
That’s why we’re trying to follow another model. It’s a model we call “multi-local.”
I like to think of Café Britt Costa Rica as a sort of inspirational “uncle.” Our operations abroad are like our nieces and nephews – family, but adults, able to choose their own path and their own identity. They’re a collection of locally focused, culturally independent businesses united by Café Britt’s guiding principles.
Character, communication, creativity and commitment to our customers, our suppliers and each other – these are “the qualities behind the quality” of every one of our products. It’s about adding value to locally produced products and settling for nothing short of excellence. It’s more a way of looking at things than a fixed set of policies and procedures.
We’ve found that our multi-local “nieces and nephews” have openly embraced it and draw inspiration from it.
A team from Costa Rica visits and thoroughly studies a country before we open an operation there. We then provide training and support, but leave plenty of room for local creativity.
In Peru, a coffee-producing country, our Peruvian coffees are now served on the tourist train to Machu Picchu. In Chile and Curaçao, where coffee isn’t grown, our Costa Rican coffees enhance local options. All our stores celebrate local cultures, customs, artisans and legends. That keeps things interesting and unique. All have different names and different themes. All are staffed by country nationals.
Staying multi-local is an ongoing process for us. We’re still trying to decide how to grow and how not to fall into the trap of having cookie-cutter subsidiaries that take their lead from Café Britt Costa Rica.
An impersonal bureaucracy will never produce an exceptional unique product. The people involved, working together, are the most powerful force in creativity. That’s the way we want to go.
This is how we do Holidays in Costa Rica
Turrialba Volcano Erupts!
So what does Shakira have to do with Café Britt?
Chocolate Variety Pack
Dark Chocolate Covered Cranberry
Dark Chocolate Covered Banana
2019 Hábitat Calendar
Dark Chocolate Covered Almonds
Chocolate Chips Mint Cookies
Dark Chocolate Covered Orange
Chocolate Peppermint Bark
Mini Espresso Machine
Costa Rican Habitat Blend
Holiday Blend Gift
Dark Chocolate Covered Hazelnuts
Costa Rican Dark Roast
Costa Rican Tarrazu Montecielo
Costa Rican Fusion
Costa Rican Organic
Costa Rican Fair Trade
Costa Rican Breakfast Blend
Costa Rican Poas Tierra Volcanica
Costa Rican Tres Rios Valdivia
Colombian Organic Sierra Nevada
Peruvian Pachamama Organic
Britt Espresso Classic Capsules
Britt Espresso Decaf Capsules
Britt Espresso Intense Capsules
Britt Espresso Organic Capsules
Britt Espresso Tarrazu Capsules
Costa Rican Medium Roast Guanacaste
Dark Chocolate Covered Coffee Beans
Britt Espresso Boquete Espresso Capsules
Coffee Candy Chews
Britt Espresso Antigua Espresso Capsules
Britt Espresso Valle Sagrado Espresso Capsules
Dark Chocolate Covered Macadamia
Dark Chocolate Covered Coconut
White Chocolate Covered Lime
Milk Chocolate Covered Coffee Beans
Dark Chocolate Covered Cashew
Dark Chocolate Covered Guava
Costa Rican Espresso
White Chocolate Covered Coffee Beans
Dark Chocolate Covered Passion Fruit
Costa Rican Light Roast
Dark Chocolate Covered Pineapple
Peruvian Valle Sagrado
Dark Chocolate with Creamy Coffee Filling
Costa Rican Decaffeinated
Costa Rican Tarrazu 2 Lb
Dark Chocolate with Tropical Fruit Fillings
Costa Rican Dark Roast 2 Lb
Dark Chocolate with Creamy Nut Filling
Dark Chocolate with Creamy Dulce de Leche Filling
Costa Rican Espresso 2 Lb
Costa Rican Decaffeinated 2 Lb
Colombian Dark Roast
Gourmet Mint Hot Cocoa
Colombian Narino Volcanico
Colombian Light Roast
Colombian Pitalito Laboyano
Gourmet Hot Cocoa
Peruvian Dark Roast
4 Cup French Press
Café Britt Insulated Travel Mug
Jugando con Mariposas Cup Set
Cafe Britt Cup Set
Costa Rica From Above
The Coffee Cookbook
Cuisine and Traditions
Tierra Viva Costa Rica Volcanoes Book
Costa Rica Pura Vida Book