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My father was from the town of Kovno in Lithuania.
He told me about a tailor shop he knew as a young man there called “Misha’s – The Best Tailor in Kovno.” One of Misha’s employees decided to set up his own shop. The employee put a sign on his new business, “Jacob’s – The Best Tailor in Lithuania.” A third tailor, with an apparently more confident opinion of his abilities, opened his own shop, “Haim’s – The Best Tailor in the World.”
Then along comes the son of Misha, the original tailor, who was still in business. The son opened his own shop. Over the door, he put a sign, “David’s – The Best Tailor on the Street.”
Pioneers are a celebrated lot, but let’s face it, we’ve got it pretty tough. We blaze the trail. Take on the unknown. Improvise and overcome. Set a standard. Brace for the onslaught of imitators.
Here at Café Britt our reputation as a pioneering, country-of-origin coffee roaster, chocolate maker and promoter of coffee tourism have brought us world recognition. Success. But we wouldn’t be here today if we hadn’t learned to see into the future and adapt with the times.
Take our award-winning CoffeeTour, for example. When we launched the CoffeeTour in 1991, there was absolutely nothing like it anywhere in the Americas. Costa Rica’s master theatrical producer, Dionisio Echeverria had a big hand in its creation. But even he, at first, couldn’t believe what we were asking him to do.
I’d often heard him say of the task, “A stage play in a coffee plantation? ¡Insólito! – “Unheard of!” Our on-site theater now bears my late friend’s name.
The imitators have come. Judging from signs and slogans posted everywhere; Costa Rica is now full of coffee tours. One claims to be a “true coffee experience.” Another, a “real coffee tour.” Yet another a “gourmet coffee tour.”
We’re well positioned to welcome them all, because we’ve worked hard to keep our CoffeeTour fresh. Our tour visitors – more than 700,000, so far – can today learn to “cup” coffee like the pros. They can visit our working coffee farm and mill, Tierra Madre. They can create their own, unique coffee blends or sample any coffee drink they can imagine.
Our CoffeeTour has evolved. Our coffees and product lines have expanded. We’ve grown to operations in five countries. Our creative young staff works hard to stay ahead of the game, and we’re doing that.
We’ve been in this business for many years, now. Each year we try to do something a little different, while staying true to our core values – quality, service, community support, respect, concern for coworkers and suppliers, creativity.
We’ve proven that you can be a pioneer – an old veteran with the help of my two sons– and still be the newest, most creative, most interesting kid on the block.
This is how we do Holidays in Costa Rica
Turrialba Volcano Erupts!
So what does Shakira have to do with Café Britt?
Chocolate Variety Pack
Dark Chocolate Covered Cranberry
Dark Chocolate Covered Banana
2019 Hábitat Calendar
Dark Chocolate Covered Almonds
Chocolate Chips Mint Cookies
Dark Chocolate Covered Orange
Chocolate Peppermint Bark
Mini Espresso Machine
Costa Rican Habitat Blend
Holiday Blend Gift
Dark Chocolate Covered Hazelnuts
Costa Rican Dark Roast
Costa Rican Tarrazu Montecielo
Costa Rican Fusion
Costa Rican Organic
Costa Rican Fair Trade
Costa Rican Breakfast Blend
Costa Rican Poas Tierra Volcanica
Costa Rican Tres Rios Valdivia
Colombian Organic Sierra Nevada
Peruvian Pachamama Organic
Britt Espresso Classic Capsules
Britt Espresso Decaf Capsules
Britt Espresso Intense Capsules
Britt Espresso Organic Capsules
Britt Espresso Tarrazu Capsules
Costa Rican Medium Roast Guanacaste
Dark Chocolate Covered Coffee Beans
Britt Espresso Boquete Espresso Capsules
Coffee Candy Chews
Britt Espresso Antigua Espresso Capsules
Britt Espresso Valle Sagrado Espresso Capsules
Dark Chocolate Covered Macadamia
Dark Chocolate Covered Coconut
White Chocolate Covered Lime
Milk Chocolate Covered Coffee Beans
Dark Chocolate Covered Cashew
Dark Chocolate Covered Guava
Costa Rican Espresso
White Chocolate Covered Coffee Beans
Dark Chocolate Covered Passion Fruit
Costa Rican Light Roast
Dark Chocolate Covered Pineapple
Peruvian Valle Sagrado
Dark Chocolate with Creamy Coffee Filling
Costa Rican Decaffeinated
Costa Rican Tarrazu 2 Lb
Dark Chocolate with Tropical Fruit Fillings
Costa Rican Dark Roast 2 Lb
Dark Chocolate with Creamy Nut Filling
Dark Chocolate with Creamy Dulce de Leche Filling
Costa Rican Espresso 2 Lb
Costa Rican Decaffeinated 2 Lb
Colombian Dark Roast
Gourmet Mint Hot Cocoa
Colombian Narino Volcanico
Colombian Light Roast
Colombian Pitalito Laboyano
Gourmet Hot Cocoa
Peruvian Dark Roast
4 Cup French Press
Café Britt Insulated Travel Mug
Jugando con Mariposas Cup Set
Cafe Britt Cup Set
Costa Rica From Above
The Coffee Cookbook
Cuisine and Traditions
Tierra Viva Costa Rica Volcanoes Book
Costa Rica Pura Vida Book