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June 2003 - Steve Aronson
The last-minute madness that envelops Britt the week before
Costa Rica’s largest tourism trade show, Expotur, was at its frenetic
height this year, as our tourism, sales and special-event staff rallied
to ensure our CoffeeTour coffee and new products were well-promoted.
May 24-30 show drew tour promoters from all over the world to chat with
local sellers and learn about new offerings. The event’s 230 stands and
carnival-like energy overwhelmed the Herradura Conference Center and
is, arguably, the country’s best chance to ensure that Costa Rica’s
tourism industry holds onto its coveted position as the country’s
number-one income generator.
Britt has actively participated in
every edition of Expotur since 1991. During that time we’ve watched the
trade show grow as the world awakened to Costa Rica’s incredible
biodiversity and how much fun it can be.
We injected some extra
energy this year into our traditional CoffeeTour stand and coffee
giveaways by setting up eight free-sample coffee stations around the
show floor. As a result virtually every hotel stand in the show had one
of our logo-bearing thermoses, which we kept filled with fresh brew.
of our on-staff actors donned their familiar campesino garb and carried
out spontaneous promotional skits throughout the conference center. The
charisma of these two professionals turned heads and provoked smiles
all along the way.
This edition of Expotur also gave us a big
chance to promote two promising new products: Our "sabores de Costa Rica
- Flavors of Costa Rica" evening fiesta and the new videoconference
capacity of our on-site Dionisio Echeverria Theater.
remains true to Café Britt’s practice of promoting Costa Rica and coffee
through informational, creative entertainment. The two-hour evening,
which takes place at our roastery, is a sensorial and culinary encounter
with the rainforest and living cultures of the Central Valley, the
Caribbean port city of Limón and the northwest province of Guanacaste.
Our actors lead the group through our working coffee
plantation for chilling encounters with characters from some of Costa
Rica’s most famous legends. Guests can take the entire "journey" or
wander the grounds freely, sampling a little or all of the evenings
Our creative director Eduardo Mosheim spent months
writing a script that educates as it entertains, bringing the "Flavors"
characters alive with folksy dialog and humor.
culminates in the theater with a screening of Opera Natura, a masterful
30-minute production featuring the amazing flora and fauna of Costa
Café Britt teamed up with two award-winning
local artists - filmmaker Roberto Miranda and composer Carlos Castro -
to create this film. Castro’s musical score is a variation of the
composition that recently earned him the 2002 National Music Prize, his
Shown in "surround sound," Opera Natura envelops viewers
in the rainforest from the comfort of their upholstered theater chairs -
or living rooms, if they opt to take home the film’s incredible DVD
version, for sale in our factory and airport stores.
and acoustics of our state-of-the-art theater recently became more
versatile with the arrival of our first fiber-optic link. The link will
make the theater an ideal spot for videoconferences and other
multi-media-intensive special events.
We expect that these
facilities, just steps away from our cozy, open-air Don Prospero
Restaurant and ample gardens will become an irresistible combination for
groups seeking a special ambience for their meetings or events. We’ll
keep you posted.
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