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August 2005 - Steve Aronson
When the Wall Street investment banks crashed, the world changed, but fine coffee and chocolate is still our passion.
major countries of operation, Costa Rica, Perú and Chile, are somewhat
insulated from the latest episodes of the crisis. The impact of high oil
prices already had us hunkered down here. But uncertainty is no less
All of a sudden, through no fault of our own, we find
ourselves in the middle of a situation with unexpected and very
I am not in a position to solve
the world’s financial problems. But I do know that Café Britt is coming
off a year of record sales, that our balance sheet is strong, and that
we have to be flexible. Café Britt is committed to helping our
customers weather the financial crisis gripping the U.S. and world
That’s why you may have noticed a lot more “free shipping” days, and wholesale prices for our case offerings.
We have not raised prices on our wholesale or retail products. Instead,
we have actively sought new efficiencies and ways to work even harder
to supply the finest gourmet products at prices you can count on.
intend to use all the tools we have at our disposal in order to offer
you even better deals. I understand that gourmet coffee has become part
of your daily life and we will do all we can to preserve that personal
gratification through additional savings, wholesale prices, cost saving seasonal offers and a friendly and very efficient service.
In a time of a global slowdown, we believe we have what it
takes to succeed. I do know we have a very loyal community of coffee
lovers. I do know that we have a well-trained and professional staff. I
do know that we roast some of the world’s finest coffee and make a line of fine chocolates that people really enjoy. In fact, in times of crisis, people tend to drink more coffee!
here we are. We’ve been pretty successful. We have a pretty strong
company. We have a stronger community of customers. That’s how we’ll
deal with all of this. We’ll take a look at what we do well, and we’ll
do it even better, more efficiently, and hopefully be able to translate
those savings to you in the form of better offers.
the U.S. Congress approved the bailout plan, I got on planes and went to
see everybody. I told them, “Hey guys, things may be uncertain, but
they’re not uncertain at Britt. We’ll be safe if we work together and
support each other. It’s a bit like being on a plane when the pilot
says: ‘fasten your seatbelts, we are going to be flying in turbulent
Times are tough. We're all in this together. With a
little mutual support, we'll get through it. And that makes our
customer feedback more important than ever. Please let me know of any
innovative ideas, fit for these times, that we might be able to pursue.
You’re the reason for our success.
Thanks very much for your business. We look forward to serving you.
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