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August 2004 - Steve Aronson
The fifth edition of the World Barista Championship, the
“Olympic Games” for baristas or coffee bartenders, took place in
Trieste, Italy June 18-20.
The now yearly competition rewards the
art, creativity and showmanship of a craft once hidden from view behind
the bulk of a commercial espresso machine or the confines of a
drive-through coffee cabin.
So, when Café Britt set out in June
to celebrate the 12,000th performance of our award-winning CoffeeTour,
we could think of no better way than showcasing the barista’s art in
pure CoffeeTour style – with fun and education.
The tour’s 11
a.m. edition, now dubbed the “Cappuccino CoffeeTour,” features a new
barista show and open coffee bar at our on-site Don Prospero Restaurant.
event was a resounding success with the nearly 100 tourism
professionals and special guests we tested it on June 24. The general
public got its first sampling July 1.
Fitted with a wireless
microphone and camera, our expert, on-staff barista explains and shows
how to brew a perfect espresso and cappuccino. A viewing screen displays
every step for all to see.
After the demonstration, visitors drink their fill of
coffee and specialty coffee drinks, including our new guava iced coffee
cooler. Our barista remains at the coffee bar – any fantasy our guests
have in specialty drinks, we’ll prepare for them.
The show, set
amid a wedding party feast, is hosted by our two CoffeeTour protagonists
who “marry” during each tour performance, making the barista show a
natural extension of our already famous tour.
We’re proud of our CoffeeTour’s continuing success, but it needs to keep evolving to remain fresh and successful.
barista show plus the expansion this year of our restaurant and our new
coffee bar are part of Café Britt’s efforts to continue improving,
building on the success of our past. We want to ensure that the 24,000th
edition of the tour, when its time comes, will be an important a
milestone as the 12,000th performance was in June. Stay with us.
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