2010

2010

Volume 82: Coffee 2.0 in 2010 and beyond

by

Pablo Vargas
published Dec 2010.

Coffee 2.0 in 2010 and beyondAs I’m writing these words I’m on a flight returning from my last business trip of the year. This time, it was my pleasure to visit our Britt coworkers in Perú and Chile. Read more...

Volume 81: New products, new flavors, new ventures

by

Pablo Vargas
published Oct 2010.

New products, new flavors, new venturesAbout 10 years ago the strategy guru from Harvard, Michael Porter, was advising the Central American governments on how to develop national competitiveness.He analyzed the coffee industry and found us. He then wrote a case study about how Café Britt went from being a commodity-based business that exported green coffee, a raw material, to a branded, value-added competitive business that roasted, packaged and sold its own gourmet coffee. Read more...

Volume 80: Grupo Britt turns 25 with a celebration of Mexico!

by

Pablo Vargas
published Jul 2010.

Grupo Britt launched operations in Mexico June 19 by opening eight stores in the Mexico City International Airport (AICM). We’ve also opened a coffee-roasting plant and chocolate factory at the tourism mecca of Cancun in the Mexican state of Quintana Roo. This is an important step in our history. Read more...

Volume 79: 25th Anniversary

by

Pablo Vargas
published May 2010.

Next month we will be celebrating our 25th Anniversary. When Steve Aronson started Café Britt in 1985, he didn’t realize that he was launching the world’s first gourmet roaster headquartered in a coffee-producing country. Many years have passed, and that original dream has long become reality – Café Britt sells Costa Rica’s best gourmet coffee to the world. Read more...

Volume 78: Setting a high bar for sustainability

by

Pablo Vargas
published Feb 2010.

I recently spoke with a customer from New Jersey who wanted to know what we were doing to be a socially and environmentally sustainable business. After I called him back and explained our many programs and activities that support the environment and our communities, he felt intrigued as to why we don't communicate more all those efforts. Days later, a U. Read more...