2009

Volume 42: Winners see fertile opportunities during times of crisis

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When I’m at business or academic forums, I’m often asked to share anecdotes about Café Britt and our secrets to success. How can a company that was born within Costa Rica’s most traditional industry – an industry that is perpetually in crisis – sustain 850 employees in seven countries, 57 stores, and a thriving on-line coffee business? Even more, how can we manage all this during the worst world economic crisis in 60 years and continue to actively invest in international markets?I’ll tell you how in two words: irreverent innovation.First lesson: “Create something new and relevant and you’ll become irreverent. Read more...


Volume 41: Changing of The Guard

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This is my last column as president of Café Britt Coffee Corporation. I resigned my post as chairman of the board this month. My son, Philippe Aronson, has taken over. Read more...


Volume 40: It’s a New World

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Last year at about this time, we thought the world was coming to an end. Markets were crashing and banks weren’t returning calls. We feared people would stop buying our export coffee on line, and tourists would stop traveling. Read more...


Volume 39: Born in 1991 and still fresh

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We’re all gourmet coffee drinkers today. We all know Arabica is the good stuff. You can even get a decent cup of coffee at McDonald’s or an espresso at the car wash. Read more...


Volume 38: The process of a new product

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Creativity, along with communication, commitment and character are Cafe Britt's core values. Here we are in the middle of the "worst economic crisis of our lifetime", yet our creative staff is popping out really neat, new products. I love it. Read more...


Volume 37: Regionals or blends? It all depends

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People ask us about blends all the time. When we blend, we take coffees from different regions or different zones within a region and blend them together to achieve a consistently good cup. That’s how our Dark Roast came about. Read more...